Social Media Optimization can be defined as a process of achieving Marketing Communication and Branding goals through the use of various Social Media Websites. It is a process to optimize web sites, so that they are easily connected or interlaced with online communities and community websites.

Social media is all about establishing huge user network, sharing their content, opinions, views and encouraging interaction and community building via social media channels like Twitter, Myspace, Facebook.

Social Media Optimization is the method of social media activity with the aim of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.

Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos.

Benefits of Social Media Networking:

• Increase in Traffic
• More visibility and accessibility of your business
• Achieve higher search engine rankings
• Build recognizable identity or branding for your products and services

Orkut, Facebook, Linkedin, Digg, Stumbleupon, Flickr, Twitter, My Space, hi5 and Youtube are some of the Popular Social Media Websites.